Helping Houston Home Services Get New Leads and Run Smoothly
You started your business to do the work you are great at. Not to chase leads, answer every call, manage every detail, and worry about next month's revenue.
I put local home service providers — HVAC, plumbing, electrical, landscaping, and contractors — in front of new Houston homeowners and Moms "before" the competition, then set up systems so the business runs without you drowning in follow-up and admin.
100%
Lead Ownership
0
Shared Leads
2
Trusted Local Channels
Local
Houston Support
New
Homeowner Advantage
Sound Familiar?
This Isn't What You Signed Up For
You got into this business because you're good at what you do. The business side — the marketing, the follow-up, the chaos — that was never part of the plan.
You're Bleeding Money on Shared Leads
You pay $50, $80, sometimes more — for a lead that was just sent to 4 other companies. You're in a race to the bottom before you even say hello. The platform profits. You stress.
Broad Ads Are Burning Your Budget
You're paying to be seen by everyone — including people who will never need what you offer. Meanwhile the households who actually need you right now never see your name at all.
Your Competitor Gets There First
New homeowners and busy moms make fast decisions — usually going with whoever reaches them first. If you're not already in front of them, you're not even in the running.
No Idea What's Actually Working
Facebook ads, Google, yard signs, Nextdoor, Angi — you're throwing things at the wall. You can't measure ROI. You don't have time to figure it out between jobs. It feels like a black hole.
Feast or Famine — Every Single Month
One month you're slammed. The next it's crickets. There's no predictable pipeline, so you can't plan, can't hire, can't breathe. This is not sustainable and you know it.
Every "Solution" Costs More and Delivers Less
You've tried the agencies, the lead platforms, the marketing gurus. They promise the moon, disappear after you sign, and send you a monthly report you can't decode. You deserve better than that.
You're not alone. And you're not failing.
The system is broken — not you. You don't need more leads. You need the right leads — in front of the right people, before your competitor gets there first.
We can help youThe Shift
"You don't need more leads.
You need the right ones."
A targeted approach that puts you in front of new homeowners before they've chosen a contractor for anything. That reaches the moms who make the buying decisions for their home and family. That earns trust through a familiar name in the mail or a recommendation they already believe — instead of fighting for scraps in a shared lead pool.
That's what I build for you. And I walk with you every step of the way.
The Solution
Targeted Marketing That Reaches Real People
I combine two trusted local channels to get you in front of high-intent customers — new Houston homeowners and engaged local moms & families — before your competitors even know they exist.
New Homeowner Leads
Get in front of new Houston homeowners in their first 90 days — before they've chosen a contractor for anything.
- Targeted gift books & postcards to new homeowners in affluent areas
- High-intent homeowners who need HVAC, plumbing, doctors, schools & more
- First-impression advantage that turns into long-term customers
- Local, tangible marketing that stands out from digital noise
- Studies show 85% of new homeowners buy from the first company that reaches them — be the first in your industry
Sabrina Matthews of Clean Up Carpet & Tile Care struggled to generate business in certain service areas. After launching a Welcome Wagon campaign targeting new homeowners there, she says her phone now rings daily.
— Sabrina Matthews, Clean Up Carpet & Tile Care
Local Mom & Family Audience
Connect with an engaged local network of moms and families who trust community recommendations over cold ads.
- Direct access to an active, engaged community of local moms & families
- Trust-based recommendations, not cold digital ads
- Perfect for family-focused services: kids' activities, camps, health & more
- A second high-trust channel beyond new homeowners
- Studies show 87% of moms make the buying decisions for their home and children
Debi Kastner of It's Art Time opened a new art studio aimed at kids and struggled to get good response from her advertising. She launched a Local Mommy campaign and now books her camps and birthday parties months ahead.
— Debi Kastner, It's Art Time
Also Need...
Why Business Owners in Houston Love This
Own Your Leads Forever
No more renting audiences or paying per lead. Your database, your asset, your future.
Higher Return on Investment
Spend less on broad ads that don't work and focus your budget on people who actually want your product or service.
Personalized Messaging
Use language and offers that speak directly to your audience's needs and solve their specific problems.
Hands-On Support
You're not calling a help desk. You're calling Judy. I'm your partner, not a vendor.
🎁 Free Checklist
5 Ways to Stop Wasting Money on Expensive Shared Leads
This free checklist cuts right to the point. In 5 minutes, you'll know exactly where you're leaking money on lead platforms — and what to do about it.
- 1 The #1 mistake Houston trades businesses make with Angi
- 2 Why your follow-up speed is costing you thousands per month
- 3 The one asset you need to own that no platform can take from you
- 4 How to calculate your real cost-per-booked-job (not just cost-per-lead)
- 5 A simple 30-day plan to start taking back control
Yes, Send Me The Free Guide!
No Spam. Just Practical Help. Unsubscribe anytime.
Ready to Get Your Life Back?
Let's Talk About Your Business — No Pressure, No Pitch
In our free 15-minute chat, I'll listen to where you are, what's frustrating you most, and tell you honestly whether MyCORE is a good fit. No hard sell. Just real talk from one Houstonian to another.
I Listen First
Tell me what's broken. I'm not here to pitch — I'm here to understand your situation.
Honest Assessment
I'll tell you what I actually think, even if the answer is "this isn't the right fit right now."
A Clear Next Step
You'll leave with at least one actionable thing you can do this week, regardless of whether we work together.
I'm committed to helping Houston businesses thrive with real, human solutions — not generic software. From new-homeowner leads to a local mom & family audience that trusts you first, I put you in front of the right people before your competitors even know they exist. Need a website that doesn't break, 24/7 call answering, or clean books too? I've got you there as well — and a partner on the other end of the phone when you need one.
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